On-deck content and apps R.I.P.?

This is not news. Rather facts that are creeping up on the industry. The mobile phone operators own portals are loosing attraction among consumers. It is still a huge destination but the growth is not there. In recent months the operators I meet with keep telling me about their projects to make money on other things than downloads and subscriptions on their portals.

Image via Wikipedia

Russell at MobHappy is starting to gather input for his prediction for 2009. The start of the end of the mobile operator portal is my safe bet for these predictions. I would be surprised if there are any major MNO portals that operate the way they do today in two years time.

The second prediction is a condition for the first – mobile internet becomes a mass market product/behaviour. Not just mobile broadband for your laptop, but for the phone. People can now afford and manage the discovery issues to find what they really want with their mobile phone. They will not need to be guided by their operator in the discovery of the services, apps and destinations they want.

I will get a full set of my predictions out here in the coming days. It will be worth reading. Below you see some articles that are hinting at what I will include in my predictions for 2009.

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